"There is the beginning of a renaissance of wine making in the southwest, and no one else seems to be representing it properly," says Jim. "What does that mean? It's writing about the history and romance of these wines, including the challenges facing those with enough passion to carve out a niche in the wine market without the panache of west coast wineries. My job is to write—and talk—about it in detail, while providing wine consumers with new markets and wines to try. Life doesn't get any better than that!"